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These pricing practices creating false perceptions of true value have come home to roost, devaluing your assets to such a degree has commoditised the industry’s perception of the medium.

The inflation of market rates to such a degree does border on farce.

Supply & demand, yield & growth are all pertinent issues even pre Covid you would see 70 to 80% discounts across a small schedule, not a multi-million dollar contact, doesn’t say much for the quality of inventory either.
PwC's Global Entertainment & Media Outlook 2019-2023 offers five-year projection of consumer and advertiser spending data across 14 segments and 53 territories. Well, confirm you're in the midst of a midlife crisis with this new Audi work.Media buyers predict TV's upcoming upfronts.

Nuclear medicine technologists prepare radioactive drugs and administer them to patients for imaging or therapeutic purposes. Zuckerberg just thankful the heat's off him for a change.In top news for papier-mâché, home-made pirate hats & kitty litter trays, Woolies says printed catalogue to continue.Has lockdown left your midrift wobbling like the jelly/custard trolley at yum cha? Monetise yours with this.Grant Denyer to host the news, weather, The Project, The Bachie, Family Feud & Saturday Night Rove following 10's cuts.Hardhat celebrates Vision Australia win with a VB case & Jägermeister. So it’s not ‘discounting’ in the traditional sense. Apart from when they become whingey, shitty teenagers.Considered a ponytail or Viagra recently? Well, time to get prepping for 2021's Farmer Wants A Wife.Is there anything more precious than the miracle of human life? It’s about making up those audience numbers that we can promise advertisers in other places,” Cook said.As the lockdown kicked in in March, the outdoor player went into a Unfortunately this is part of a wider issue. All Rights Reserved.

Find out if it was worth it here.Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]Debate around banner ads has gone on since the internet was invented in 1664 by Sir Ian Ternet & continues to this day.Debunking the myth that people in the Queensland office all wear safari suits, comes this image quashing the scuttlebut.Single? Here, There & Everywhere has emerged as a major shareholder in oOh!media after spending $15m for a … Billboard companies are trying to renegotiate contracts with airports and train operators as significant ad downturn puts pressure on their businesses.Here, There & Everywhere has emerged as a major shareholder in oOh!media after spending $15m for a more than 4 per cent stake in the outdoor advertising business.The local bourse has notched its biggest one-day move on record, as it bounced back from a sharp fall at the open to book its biggest one-day gain in three years.The local bourse is on the brink of a bear market, as it suffered its worst one-day percentage point slide since the global financial crisis after global oil prices plummeted.oOh!media chief executive Brendon Cook said he is confident the outdoor advertising company will grow its revenue and earnings this year although he warned the coronavirus impact remains an unknown quantity.

The Media Ant is phenomenal in terms of opening a marketer's mind to a whole range of media options especially the not so well known ones. The Occupational Outlook Handbook is the government's premier source of career guidance featuring hundreds of occupations—such as carpenters, teachers, and veterinarians. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]Spikes Asia has moved to February, meaning it will coincide with Valentine's Day & possibly the NRL Nines tournament.Enter this year's Effies? Did it involve an awful afternoon printing at Officeworks? Media & marketing HT&E splashes $15m on stake in outdoor advertiser oOh!media.

Always wanted to dag a sheep or castrate a bull? What's even more valuable is, it is a one stop place to quickly get information to access the reach, cost estimates and put together a basic plan. They provide technical support to physicians or other professional nuclear medicine personnel in the diagnosis, care, and treatment of patients and for research and investigation into the uses of radioactive drugs. Revised annually, the latest version contains employment projections for the 2018-28 decade. Instantly deflate with this news.Tradie continues association with comedy duo 'Inspired Unemployed' which, you'd assume, negates their unemployed status.You may not want to drink it, but you can smell of it, as VB launches fragrance with a hint of urinal deodoriser blocks.10's The Bachelor is back and so is the B&T office's Bachie sweepstakes.

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oOh!media offered discounts on billboards to the tune of 95 per cent during the recent COVID-19 lockdown, according to a new report in the The story cites recent inventory figures for the company’s road billboards across NSW.It provides the example of a billboard in Darling Harbour with a usual four-week market rate of $18,000 going for $1,000 and two supersites at Warringah Mall on the northern beaches going for $1,5000, as opposed to the market rate of $36,000.However, the report does suggest that such ‘market rates’ are often heavily discounted and therefor not necessarily accurate.“All media is going to be value-driven to some extent, and when there is less value in the market, we are saying that if audiences are down, how can we make up those audiences for you elsewhere.

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